PYXAX engagement · In progress
A website and CRM built for industrial supply.
The bilingual public website and internal CRM are shipped. Additional modernization work continues.
The public website · Live now
See the work in motion.
A 21-second visual tour of the live bilingual website, sector navigation, product filtering, and inquiry path.
Read the video description
The video moves through six public website views: the French homepage, English homepage, sector navigation, product catalogue, a marine-category filter, and the quotation contact section. No internal systems or performance results are shown.
The challenge
77WINNER needed a clear way for customers to explore its supply offering and a connected system for its team to manage customers, orders, stock, and supplier replenishment across its operation.
The work
- 01
Shipped a bilingual public website with sector and product discovery and direct inquiry paths.
- 02
Built an internal CRM for customer records, order history, stock products, incoming supplier shipments, and customer invoices tied to orders.
- 03
Added customer-retention and marketing workflows that can send relevant updates, including lubricant price changes.
- 04
Integrated an AI-assisted low-stock workflow that proposes a supplier reorder and asks a person to approve it before ordering. The CRM then tracks the incoming supply.
- 05
Additional Microsoft 365, customer-chatbot, and staff-enablement scope remains in progress; we do not present it as delivered.
The internal CRM / written account
From customer order to replenishment.
The workflow below is described by PYXAX. The video above shows the public website only.
77WINNER used the CRM to bring customer relationships and lubricant supply into the same operation. It kept customer and order records, invoices, product stock, supplier activity, and follow-up messaging together.
- 01 / Customer
Keep the relationship in view.
Customer records and order history gave the team context for follow-up. Retention and marketing workflows could send relevant updates, including changes in lubricant prices.
- 02 / Order
Issue the invoice.
The CRM recorded customer orders and connected them to invoices sent to customers. The order history remained available when a customer needed information again.
- 03 / Stock
Review before reordering.
Product stock was tracked in the CRM. When lubricants ran low, an integrated AI assistant proposed a supplier reorder and requested staff approval. It did not make an unchecked purchase.
- 04 / Supply
Track what comes in.
Following approval, the team could place the order with its supplier and track incoming lubricants. The workflow connected replenishment with the stock record.
What we can say.
Specifics, without invented performance claims.
- Public websiteThe bilingual site is live and shown in the walkthrough above
- Internal CRMClient-approved description of the customer, order, inventory, and invoice system
- Human approvalThe low-stock workflow requests approval before a supplier order
- Benin + TogoOperating markets described on 77WINNER’s public site
The video shows only the public website. 77WINNER approved this written CRM description; internal screens and measured outcomes have not been published. We do not claim conversion gains, time savings, autonomous purchasing, or completion of the wider engagement.